project management stories ::
nimble team - leaner budget by MA Neff

Early in the planning stage, we help companies, organizations and candidates achieve their key objectives through innovative strategies and services that migrate seamlessly into strong and consistent presence. Picture the Worlds is devoted to clarifying how your mission can be accurately defined by measurable performance indicators. Too often the larger the organization, the more stridently methodology can be heralded as a beacon of project success. We look, instead, for ways to keep communications quick and projects accountable.
We propose ways to clear the path of unnecessary steps that take team
members off task. A vital key—and one that is often mandated in
fiscally constrained times—is creating small more nimble teams.
It's generally recognized that the basis of this thinking came out of
Kelly Johnson's defense aviation experiences at Lockheed. As one of 14
rules, he learned long ago the wisdom of using "an almost vicious
manner" to keep teams small. Google found this out too as its employee
count soared. Founders Sergey Brin and Larry Page avoided losing momentum
from what could have turned into a bloated methodocracy by adding new
teams, not increasing team size. Following a similar principle, Harley
Davidson's Buell Motorcylces considers three the ideal number for their
development teams.
["In Praise of Small Teams", in PM Network, March 2009, p28, Viewpoint by Bud Baker, Ph.D. ]
craft ::
- requirements specifications
- budget forecasts
- wbs project plans
- risk analysis
- vendor relations
- storyboarding
- scriptwriting
- pr marketing campaigns
- websites
chatter ::
Getting the design right and the right design, is the subtitle
Microsoft researcher Bill Buxton gave to his book "Sketching User Experiences".
Getting the design right is easier said than done. First, project management
operates at the juncture of people, power and politics. A project manager
doesn't wake up to Buxton's mantra until the first time a project comes
in on time, on budget and completes all the specifications but fails.
What went wrong? The project followed the approved plan, but in the end
it failed. Why? Because it did not win the hearts and minds of the customer.
Especially in economically uncertain climates, when projects that are
perceived as high risk typiclly don't have an option to fail because they
aren't begun.
The second reason software projects fail, according to Buxton, is that
applications are breaking out of the box, as in the PC on your desk. According
to Buxton "our ways of designing software and technology-based products
is already broken". What all of us need to do is begin to understand "how
to take the larger ecological, contextual and experiential aspects of
'the wild' into account". The wild means out in the world where we live.
Now that microelectronics and telecommunications technologies are embedded
into our devices, the old rules no longer apply. When management reacts
by cutting back, it makes sense to look even harder for emerging patterns
of change.
Part of a project manager's role is to help organizations recognize opportunity
for change. Tough times are essentially disruptive and inherently trigger
mindshifts. For starters, it's imperative to not lose site of long-term
strategies focused on productive relationships. It is a good time for
managing change to improve perceived value in the marketplace. Precisely
because they stand at the intersection of people, power and politics,
it falls on project managers to coax alignment between project goals and
the surrounding environment. Social tools like blogs and wikis can be
effective, highly responsive paths to understand project concerns and
control change.
[Companion site to Sketching User Experiences by Bill Buxton, Elsevier 2007]
areas of expertise ::
business requirements
Picture the Worlds excels at bringing business objectives to the forefront
of net strategies by bringing requirements analysis and competitive intelligence
research in alignment with audience, influencers and key stakeholders'
needs from product idea to launch. One Internet broadband service provider
founded by a group of former cable executives retained Picture the Worlds
to produce a promotional CD-ROM. In addition to managing the collaborative
and creative efforts of three remote teams, our primary role was to translate
the founder's vision into a script, hire voice-over talent and manage
the recording and editing session at the post-production studio. In addition,
PTW managed all phases of storyboard creation and approval, including
the production of computer graphics by agency staff. We also selected
and obtained all commercial, archival and stock video and still images
including reproduction rights and licenses, then pre-edited these to fit
the storyboard.
content strategy
PTW articulates new directions in evolving business strategy by transforming these into positioning campaigns and interactive environments.
Sixty years after Amelia Earhart undertook her 1937 World Flight, Pratt
& Whitney sponsored female pilot Linda Finch to re-create and complete
Earhart's ill-fated venture in a restored plane using Pratt & Whitney
engines. Picture the Worlds created a new website to chart the nearly
10-week long flight. To show the close pilot quarters Earhart dubbed
"the cubby", a 3D rendering of the Electra cockpit acted as a navigation
menu on the home page. The site branding goal, beyond raising awareness,
was to entertain and inform, and was accompanied by national media placements,
including Saturday Night Live, MSNBC, ABC Online,
CNN and Financial Times. The website empowered aviation
and history buffs to track the plane's location and browse through historical
artifacts surrounding Earhart's life and Pratt & Whitney's history.
The new pilot kept a pilot's log on the site which included images from
her digital camera of the school children and officials who came to
greet the plane at each touchdown airport. Site visitors could study
a world map tracking the flight, see weather reports from the US Navy,
or jump back and forth between 1937 and 1997 from any page to compare
present and past photographs, engine specs or pilots' logs. See
project overview.
project management
As a result of restructuring, we conducted a needs assessment study
by interviewing academic and nonacademic stakeholders including department
heads to understand the best way to redesign the college's website and
introduce the new structure and website the the college community of
users, including administrators, staff, affiliates and students. Based
on our findings we developed functional specifications and use case
studies which laid the foundations for information architecture diagrams
and wireframes. After finalizing the site's structural navigation and
feature lists, three interface design options were explored and presented
to the college. We hired the production team and worked with the college's
IT staff to launch the site. In addition we drew the entire college
site into the first comprehensive content map and provided online user
style guides, html templates and tables of downloadable icons, graphics
and headers. See project overview.
enterprise content management system

Our project experience includes managing the migration from legacy
mainframe to an SOA based enterprise application implementation and
global deployment. In addition to enterprise environments, we have also
led public relation and media campaigns, as well as product development
inititives.

