ptw text logo
home   / project management 

project management stories ::

nimble team - leaner budget by MA Neff

Early in the planning stage, we help companies, organizations and candidates achieve their key objectives through innovative strategies and services that migrate seamlessly into strong and consistent presence. Picture the Worlds is devoted to clarifying how your mission can be accurately defined by measurable performance indicators. Too often the larger the organization, the more stridently methodology can be heralded as a beacon of project success. We look, instead, for ways to keep communications quick and projects accountable.

We propose ways to clear the path of unnecessary steps that take team members off task. A vital key—and one that is often mandated in fiscally constrained times—is creating small more nimble teams. It's generally recognized that the basis of this thinking came out of Kelly Johnson's defense aviation experiences at Lockheed. As one of 14 rules, he learned long ago the wisdom of using "an almost vicious manner" to keep teams small. Google found this out too as its employee count soared. Founders Sergey Brin and Larry Page avoided losing momentum from what could have turned into a bloated methodocracy by adding new teams, not increasing team size. Following a similar principle, Harley Davidson's Buell Motorcylces considers three the ideal number for their development teams.

["In Praise of Small Teams", in PM Network, March 2009, p28, Viewpoint by Bud Baker, Ph.D. ]


craft ::

  • requirements specifications
  • budget forecasts
  • wbs project plans
  • risk analysis
  • vendor relations
  • storyboarding
  • scriptwriting
  • pr marketing campaigns
  • websites

chatter ::

Getting the design right and the right design, is the subtitle Microsoft researcher Bill Buxton gave to his book "Sketching User Experiences". Getting the design right is easier said than done. First, project management operates at the juncture of people, power and politics. A project manager doesn't wake up to Buxton's mantra until the first time a project comes in on time, on budget and completes all the specifications but fails. What went wrong? The project followed the approved plan, but in the end it failed. Why? Because it did not win the hearts and minds of the customer. Especially in economically uncertain climates, when projects that are perceived as high risk typiclly don't have an option to fail because they aren't begun.

The second reason software projects fail, according to Buxton, is that applications are breaking out of the box, as in the PC on your desk. According to Buxton "our ways of designing software and technology-based products is already broken". What all of us need to do is begin to understand "how to take the larger ecological, contextual and experiential aspects of 'the wild' into account". The wild means out in the world where we live. Now that microelectronics and telecommunications technologies are embedded into our devices, the old rules no longer apply. When management reacts by cutting back, it makes sense to look even harder for emerging patterns of change.

Part of a project manager's role is to help organizations recognize opportunity for change. Tough times are essentially disruptive and inherently trigger mindshifts. For starters, it's imperative to not lose site of long-term strategies focused on productive relationships. It is a good time for managing change to improve perceived value in the marketplace. Precisely because they stand at the intersection of people, power and politics, it falls on project managers to coax alignment between project goals and the surrounding environment. Social tools like blogs and wikis can be effective, highly responsive paths to understand project concerns and control change.

[Companion site to Sketching User Experiences by Bill Buxton, Elsevier 2007]

areas of expertise ::

business requirements

Picture the Worlds excels at bringing business objectives to the forefront of net strategies by bringing requirements analysis and competitive intelligence research in alignment with audience, influencers and key stakeholders' needs from product idea to launch. One Internet broadband service provider founded by a group of former cable executives retained Picture the Worlds to produce a promotional CD-ROM. In addition to managing the collaborative and creative efforts of three remote teams, our primary role was to translate the founder's vision into a script, hire voice-over talent and manage the recording and editing session at the post-production studio. In addition, PTW managed all phases of storyboard creation and approval, including the production of computer graphics by agency staff. We also selected and obtained all commercial, archival and stock video and still images including reproduction rights and licenses, then pre-edited these to fit the storyboard.

 

content strategy

Electra cockpit
digital design overview

PTW articulates new directions in evolving business strategy by transforming these into positioning campaigns and interactive environments.

Sixty years after Amelia Earhart undertook her 1937 World Flight, Pratt & Whitney sponsored female pilot Linda Finch to re-create and complete Earhart's ill-fated venture in a restored plane using Pratt & Whitney engines. Picture the Worlds created a new website to chart the nearly 10-week long flight. To show the close pilot quarters Earhart dubbed "the cubby", a 3D rendering of the Electra cockpit acted as a navigation menu on the home page. The site branding goal, beyond raising awareness, was to entertain and inform, and was accompanied by national media placements, including Saturday Night Live, MSNBC, ABC Online, CNN and Financial Times. The website empowered aviation and history buffs to track the plane's location and browse through historical artifacts surrounding Earhart's life and Pratt & Whitney's history. The new pilot kept a pilot's log on the site which included images from her digital camera of the school children and officials who came to greet the plane at each touchdown airport. Site visitors could study a world map tracking the flight, see weather reports from the US Navy, or jump back and forth between 1937 and 1997 from any page to compare present and past photographs, engine specs or pilots' logs. See project overview.

 

project management

college sitemap
digital design overview

As a result of restructuring, we conducted a needs assessment study by interviewing academic and nonacademic stakeholders including department heads to understand the best way to redesign the college's website and introduce the new structure and website the the college community of users, including administrators, staff, affiliates and students. Based on our findings we developed functional specifications and use case studies which laid the foundations for information architecture diagrams and wireframes. After finalizing the site's structural navigation and feature lists, three interface design options were explored and presented to the college. We hired the production team and worked with the college's IT staff to launch the site. In addition we drew the entire college site into the first comprehensive content map and provided online user style guides, html templates and tables of downloadable icons, graphics and headers. See project overview.

 

enterprise content management system

database schema

Our project experience includes managing the migration from legacy mainframe to an SOA based enterprise application implementation and global deployment. In addition to enterprise environments, we have also led public relation and media campaigns, as well as product development inititives.